Morris Network, Inc., a division of Morris Multimedia, Inc., owns and operates fourteen network affiliate television stations in Georgia, Kentucky, Mississippi, North Carolina and Tennessee.
The stations are: WMGT-TV (NBC) and MY41 (My Network TV) in Macon, Georgia; WTVQ (ABC) and MYTVQ2 (My Network TV)
in Lexington, Kentucky; WCBI-TV (CBS), MYMS TV (My Network TV) and North Mississippi (The CW)in Columbus,
Mississippi; WXXV TV (NBC and Fox) and MYXXV2 (My Network TV) in Gulfport, Mississippi; WWAY-TV (ABC and Cape Fear CW) and RTV
(Retro Television Network) in Wilmington, North Carolina; WDEF-TV (CBS) and Bounce TV in Chattanooga, Tennessee.
Headquartered in Macon, Georgia and run by President Dean Hinson, Morris Network Inc., continues to grow its portfolio of broadcast properties throughout the United States with strategic acquisitions. This includes investments in High Definition television broadcasts, WEB based multimedia content, podcasting, and other exciting technology directions that are fast changing our viewers' ability to access content when and where they want it.
In September of 2002, WCBI's 3rd digital stream began broadcasting a local 24/7 local weather channel called Weather Check and in January of 2006, this channel was rebranded as First Alert Weather. With the formation of a new network from CBS and Warner Brothers called The CW, WCBI became the North MS CW at 7:30am on September 18, 2006 with the broadcasting of the network morning program called The Daily Buzz.
WTVQ-DT is nestled in the rolling bluegrass of a thoroughbred farm on the outskirts of Lexington, KY. Surrounded by fence-lined meadows, this ABC Network affiliate has been a major part of the local community since 1968. Live local newscasts Monday through Friday at 5:00 a.m., noon, 5:00 p.m., 6:00 p.m. and 11:00 p.m.; and 6:30 and 11:00 p.m. Saturday and Sunday are the main staple of the WTVQ broadcast day.
In January, 2009, WTVQ launched My TVQ2, a My Network TV affiliate broadcasting over-the-air in High Definition on digital channel 36.2. Solid syndicated programming compliments the My Network TV schedule. In December 2011, the station launched Antenna TV on digital channel 36.3. Antenna TV features many of America’s classic TV shows and movies from the 1950’s through the 1990’s. With the addition of Antenna TV, WTVQ broadcasts more programming content than any other TV station in the Lexington market. WTVQ also has a significant Internet presence with www.wtvq.com.
Known as “The Horse Capital of the World” for its thoroughbred equine industry, Lexington is the 62nd largest television market in the country with a population of 1.2 million people. Lexington is also a technology, education, and healthcare center with three universities (including the market’s largest employer, the University of Kentucky, the state’s flagship institution of higher education), five private colleges, two theological seminaries, and three major hospital facilities. Toyota Motor Manufacturing has its largest North American assembly plant just outside of Lexington in Georgetown, KY where the Toyota Camry, North America’s bestselling car, is made. Lexington is also the home to Lexmark International, a Fortune 500 company which develops and manufactures printing and imaging products with worldwide distribution.
WDEF-TV, Chattanoogas CBS affiliate, signed on April 25th, 1954 and continues to serve the Chattanooga, TN (86th
Nielsen television market) made up of Southeast
Tennessee, Northwest Georgia and a corner of North Carolina. Viewership stretches into a few counties in
Northeast Alabama with main studios located at the foot of scenic
Lookout Mountain nestled in a bend of the Tennessee River and surrounded by mountains and lakes. The WDEF News
12 team of dedicated news
professionals produces award winning local newscasts featured weekdays at 5:00am, 6:00am, Noon, 6:00pm, Prime
News at 7:00pm and 11pm weekdays and 11:00pm newscasts both on Saturday and Sunday. The WDEF News 12 newscasts
Local, Quick and To The Point format using cutting edge portable LIVE News gathering equipment and High
Definition Weather technologies that drive the brand. WDEF News 12 also maximizes media convergence with its
WDEF.com internet and mobile content delivery platforms, local radio partners and strong social media
participation in the community.
SEC football and CBS SPORTS are a winning combination and viewers lock onto WDEF-TV for all of their top sports
programming like the Tennessee Titans and NFL Football,
PGA Golf, NCAA football and basketball and, of course, the local high school football scores and highlights on
Touchdown Friday Night on WDEF News 12. In October 2012, WDEF-TV launched the first LOCAL African American
broadcast network. Bounce TV Chattanooga
can be seen over the air on WDEF-TV 12.2 and across the local tier of cable channel systems all over the
Tennessee Valley offering a programming mix of theatrical motion pictures, sporting events, documentaries,
specials, inspirational faith-based programs,
off-network series, original programming, and local news, weather and sports from WDEF News 12 This Morning.
Chattanooga, TN is a national model in areas ranging from job creation to environmental stewardship and voted as
one of Americas best places to
live. Chattanooga is home to the largest freshwater aquarium in the world, transformed the Tennessee Riverfront
with green spaces, public art and an 11-mile riverwalk, and is known as the city with the fastest internet speed
offered (Gig city) in the U.S.
Its incredible community spirit and business friendly culture is home for companies like Unum, McKee and U.S.
Xpress, Volkswagen, Alstom and Amazon.com.
The WDEF-TV local sales department is vibrant, trained, dedicated and diverse and has an aggressive plan to target new revenue generation and new media opportunities. A strong history and a bright future, WDEF-TV is setting the pace for Morris Network in harnessing technology and cultivating ratings and revenue growth in the Tennessee Valley.
WCBI-DT/ MY MS-TV (MNT Affiliate)
201 5th Street S
Columbus, MS 39703
UPN/MS was the state's first all-digital television station in Mississippi and the first analog CBS and UPN digital station in the nation beating out Corpus Christi, Texas by a matter of days. Many syndicators and networks used the WCBI model for digital television programming on dot 2s and dot 3s across the nation. The UPN network went off the air and WCBI localized the channel by branding it My Mississippi by becoming a My Network Affiliate on September 4, 2006. WCBI's My MS offered the first 9pm newscast on a digital station in the state of Mississippi on September 8, 2008 and in October of 2010 aired the first morning newscast Sunrise from 7-8am.
WCBI began broadcasting a full power digital signal in August of 2002. By early September, WCBI-DT was streaming three broadcast channels - WCBI-DT 35-5 (a high definition CBS broadcast); WCBI-DT 35-3 (a standard definition UPN affiliate); and WCBI-DT 35-4 (Accu-weather 24/7 weather affiliate). All broadcasts, including analog channel 4, are generated from our digital plant. WCBI is making history again as Mississippi's first digital station, and one of the few stations in the nation broadcasting multiple streams of news, sports, weather and entertainment.
WWAY News Channel 3 first signed on the air in Wilmington, NC as an ABC affiliate in 1964. WWAY, which stands for “Wonderful Watching All Year,” has come a long way in the last half century, including being the first station in Wilmington to broadcast in High Definition.
The station takes its brand, Live, Local, Interactive very seriously. It produces 16 hours of local news a week and keeps viewers informed online 24/7 via WWAYTV3.com. The TV station is also the first in the market to use cell phone technology to go live from anywhere in the country. Thanks to advances made by the Italian company Dejero, we can use a device about the size of a small suitcase to produce live shots anywhere theres a cell phone signal. The technology we feel will eventually replace the big, expensive microwave vans that have been a staple for TV stations for years. And thanks to Apple technology, were able to use an iPad live during newscasts to go interactive with our viewers. WWAY was also the first station in the US to offer their local news in a 100% virtual environment, launching in April of 2013, thanks to technology developed by VizRT.
WWAY NewsChannel 3 continues to produce award-winning stories and newscasts, a legacy that has been years in the making. In 2013, The Radio and Television Digital News Association of the Carolinas awarded WWAY with first place awards in Political General, Political Election, News Documentary and second place awards for Best Anchor, Best Producer and Best Sports Special. Cape Fear's CW is WWAY's dot 2 network which launched in October of 2013 and offers a local 10p newscast. RTV or Retro Television is WWAY's dot 3 network and features the best shows on television from the 60's, 70's and 80's. Retro launched nationally in 2005 and we picked it up in 2009.
WMGT-TV an NBC affiliated station, was the first television station purchased by Charles Morris in 1978. Over the years, the station has grown significantly to become one of the leading television stations in Macon, Georgia. Competing in the Middle Georgia area led the company to expand its television division. WMGT-TV, known as "41 NBC" relocated its television offices and studio to a remodeled facility in downtown Macon in 2000. Situated within walking distance to the Georgia Sports Hall of Fame and Historic Terminal Station the WMGT studio is part of the revitalized downtown.
Knowing the local programming was the one element missing in the WMGT broadcasting day, the station began a daily local News broadcasts in the fall of 2004. 41 NBC now broadcasts news from 5 - 7 am, an evening newscast at 6:00 p.m. and a late newscast Sunday through Friday at 11:00 p.m. These News broadcasts have been building a loyal viewing audience and are now the second most watched News in the market. An energetic News team produces the live telecasts every day covering stories from Macon, Warner Robins and Middle Georgia.
MY 41.2 (My Network) signed on Monday July 6, 2009. My 41 airs local news at 7:00 a.m., 7:00 p.m. and 10:00 p.m.
Morris Network, Inc., the television station corporate entity, has its offices located in Macon on the second floor of the WMGT studios.
WXXV-TV (FOX/NBC/My Network)
14351 Highway 49 North
Gulfport, Mississippi 39503
WXXV TV/DT signed on the air February 14th, 1987 and became the FOX affiliate for South Mississippi. The station serves the 162nd size DMA of Biloxi/Gulfport with 128,150 households. WXXV launched My 25, The My Network, April 10th, 2009 and launched NBC June 25th, 2012. Both FOX and NBC are broadcast in High Definition covering 100% of the DMA with My 25 on cable reaching approximately 70% of the DMA.
The studios are located on the beautiful Mississippi Gulf Coast in Gulfport, the second largest city in Mississippi and home to the largest man-made beach (26 miles) in the world. The Gulf Coast is Mississippi’s brightest star, the region’s destination of choice because of the smart growth, vast business opportunities and diverse cultural experiences.
The area is rich in tradition and history, dating back to the landing of French explorer, Pierre LeMoyne Sieur D’ Iberville in 1699. The Coast’s economy is driven by tourism, military facilities and shipbuilding. The casino industry opened its doors in August, 1992 and has become the driver to the area’s vibrant tourism industry. Currently, with the May 2012 opening of Jimmy Buffet’s Margaritaville, there are twelve casinos operating on the Mississippi Gulf Coast employing approximately 13,000 South Mississippians. Ingalls Ship Building, a division of Huntington Ingalls Industries is located in Pascagoula, Mississippi and is strategically positioned for easy access to the deep waters of the Gulf of Mexico. For more than 70 years, the more than 18,000 employees of Ingalls Shipbuilding facilities have pioneered the development and production of technologically advanced, highly capable warships for the surface Navy fleet, U.S. Coast Guard, U.S. Marine Corps, and foreign and commercial customers. Ingalls is Mississippi’s largest private employer. For more than four decades, John C. Stennis Space Center in south Mississippi has served as NASA’s primary rocket propulsion testing ground. Today, the center provides propulsion test services for NASA and the Department of Defense, as well as the private sector. It is home to NASA’s Rocket Propulsion Test Program, which manages all of the agency’s propulsion test facilities. Every space shuttle main engine was tested here, but now is preparing to test engines that will be used on NASA’s new heavy-lift Space Launch System. The Coast is home to the largest set of military and federal installations in the state. Keesler Air Force Base is a major computer, medical and electronics training center. The Naval Construction Battalion Center, one of two in the Unites States, is a combat construction support unit and assists humanitarian and disaster relief efforts. Together Keesler and the Seabee Base employ over 17,000 military and civilian personnel and are scheduled to add additional military personnel.
The Mississippi Gulf Coast is positioned for significant future growth and WXXV is poised to grow with the Coast. We will continue to be a community partner as the Mississippi Gulf Coast’s local FOX, NBC and My Network Television Stations.